Comparison posts let you put two or three products side by side with category-by-category scoring, a winner declaration, and a detailed verdict. This guide walks you through creating your first comparison.
Create a New Comparison #
- Go to Comparisons → Add New
[SCREENSHOT: Comparisons submenu with Add New highlighted]
You’ll see the content editor with comparison-specific meta boxes below.
Write Your Comparison Content #
The main content area is where you write your detailed comparison analysis. Use H2 headings for each dimension you’re comparing — these generate the Table of Contents sidebar.
Good sections to include:
- Overview of both products
- Category-by-category deep dive (design, performance, features, value, etc.)
- Key differences that matter
- Specific scenarios where each product wins
- Your recommendation
Use direct comparison language throughout: “The Sony outperforms the Canon in low light, but the Canon’s autofocus tracking is noticeably faster in continuous shooting.”
Fill In the Comparison Fields #
Product Details #
You’ll see two product sections: Product A and Product B. For each product, enter:
- Product Name — Full name with model number
- Product URL — Link to the product page or affiliate link
- Price — Current price
- Product Image — Click “Choose Image” to select from the media library
[SCREENSHOT: Product A and Product B detail sections side by side with fields filled in]
Pro users see a third product column (Product C) for three-way comparisons.
Comparison Categories #
Add the categories you’re scoring both products on. For each category:
- Category Label — The dimension being compared (e.g., “Image Quality,” “Battery Life,” “Value”)
- Score A — Product A’s score (0–5, half-star increments)
- Score B — Product B’s score (0–5)
Add as many categories as needed to give a thorough comparison. Five to eight categories is typical.
[SCREENSHOT: Comparison categories section with 5-6 categories filled in, showing scores for both products]
Winner Selection #
Choose the overall winner:
- Product A or Product B — if one is clearly the better choice
- Tie — if both are equally strong for different reasons
- Neither — if you can’t recommend either
[SCREENSHOT: Winner dropdown with options visible]
Comparison Verdict #
Write your verdict in the rich text editor. This is your detailed conclusion — who should buy Product A, who should buy Product B, and why. Be specific about the use cases where each product is the better choice.
[SCREENSHOT: Comparison verdict WYSIWYG editor with formatted verdict text]
FAQ Section #
Add comparison-specific FAQs. Questions like “Is the Sony A7CR better than the Canon EOS R6 III?” with a definitive, experience-based answer are exactly what AI tools cite.
[SCREENSHOT: FAQ section with comparison-specific questions]
Sponsored Toggle #
Same as reviews — check this if the comparison contains affiliate links or sponsored products.
Set the Featured Image #
Add a featured image that represents the comparison — ideally showing both products together or a split image.
Preview and Publish #
Preview your comparison to see the structured layout:
- Hero section with both product cards showing name, image, and price
- Comparison table with category scores and winner highlighting
- Your content with TOC sidebar
- Verdict section
- FAQ section
- Author bio
[SCREENSHOT: Published comparison showing the full front-end layout — product cards, comparison table, content, verdict]
The comparison automatically generates Product schema for both items, comparison-specific structured data, and FAQPage schema for your FAQ section.
Next Steps #
- Create a roundup — See Your First Roundup to curate a product collection
- Link from roundups — Pro users can link roundup products to their comparison posts
