Instant Pricing That Books Jobs. Finally.

Most service business websites make customers call or fill out a form just to get a ballpark. Site Nitro: Estimator gives them a transparent price range in seconds — and a direct path to booking.

Your customers want a price. You're making them work for it.

Service business websites still rely on contact forms and phone calls for the simplest question a buyer asks — “how much?” The result is dropped leads, ghosted estimates, and customers who’d rather click on the next listing than wait for a callback.

The fix isn’t an exact quote — square footage and condition vary too much for that. The fix is a transparent range: a clear price band that earns trust, qualifies the lead, and puts a booking link two clicks away. That’s what Estimator does.

An embeddable pricing calculator for any service business.

Site Nitro: Estimator ships with a Residential Cleaning preset out of the box — square footage and carpet condition in, three-tier pricing out. More industry presets are on the roadmap (lawn care, painting, pressure washing, junk removal). Pro unlocks custom calculator types so you can configure the inputs and outputs for any service you offer.

The calculator embeds anywhere — service pages, location pages, dedicated landing pages — via shortcode or block. Every estimate ends with a clear next step: book a time, claim a deposit slot, or capture the lead.

Three-Tier Pricing Cards

Customers enter the inputs your preset asks for — square footage, condition, room count — and get three packaged options back, each with a price and a clear recommendation badge.

Free outputs exact prices. Pro upgrades to dynamic ranges (e.g. $189–$249) with a configurable variance percentage so you set the floor and ceiling once and never sweat the edge cases.

Reserve Your Spot — 3-Step Booking Flow

Date and time → service address → deposit. The deposit step links out to your existing Stripe or Square checkout — no payment processing happens inside WordPress, which keeps PCI scope and plugin complexity low.

If a customer abandons before booking, the lead capture flow grabs their info and emails the estimate to them — and a notification to you with the full context.

Setup Wizard with Industry Presets

Pick your industry, choose the services you offer, name your tiers, set your rates, and paste your booking URL. Live on the site in minutes.

Reset and reconfigure at any time from the settings panel. Calculator presets are versioned — your customizations survive plugin updates.

Lead Capture & Owner Notifications

Customers can email themselves an estimate to share with a partner or save for later. The owner gets a parallel notification with the full input context — square footage, condition, calculated tier, services selected — so the follow-up call starts with information instead of cold-starting from zero.

Pro adds an “Also Interested In” cross-sell that appends selected services as URL parameters to your booking link, so the booking provider already knows what to schedule.

Free runs the calculator. Pro books the job.

The free version is a complete carpet-cleaning calculator with three-tier pricing and a primary booking URL. Pro adds the booking flow, dynamic ranges, lead capture, and owner notifications.

FREE

Free

Residential Cleaning preset

PRO

Pro

Starting at $99/year

Pricing that books jobs starts at $99/year.

Solo

$99

per year · 1 site

Business

$249

per year · 5 sites

Agency

$499

per year · 50 sites

14-day money-back guarantee · Annual billing via Freemius

Common Questions

What service businesses can use this?

Today: residential cleaning is the shipping preset. On the roadmap: lawn care, painting, pressure washing, junk removal, and other quote-by-input service categories. Pro unlocks custom calculator types so you can configure inputs and outputs for any service that prices on measurable variables (square footage, room count, condition, etc.).

Why are price ranges better than exact prices?

Exact prices on a website create one of two problems — either you set it too low and lose margin on edge cases, or you set it too high and price yourself out of easy jobs. Ranges with a configurable variance let you set a transparent floor and ceiling, which builds trust without locking you into a quote you can’t honor.

How does the deposit step work?

The deposit step links to your existing Stripe or Square checkout URL — Estimator doesn’t process payments inside WordPress. This keeps the plugin lightweight and keeps your PCI scope unchanged. You configure the URL once; the calculator hands customers off at the right moment in the flow.

Does this work with Elementor / Divi / Bricks / Gutenberg?

Yes. The calculator is a shortcode and a block — it embeds anywhere any other WordPress content does. The styling inherits your theme’s typography and spacing, with appearance controls for buttons and accent color.

Will this integrate with Site Nitro: Locations?

Phase 2. The Locations plugin will be able to pass location and service context into Estimator so the calculator on a per-location page already knows which services are offered there. Today the calculator works fine independently — you embed it on whichever pages need it.

Stop sending customers to a contact form.

Give them a price, give them a path to book, and capture the leads who aren’t ready yet.